UK travel firm All Leisure Holidays has announced that it is to launch a new brand, Cruise Mekong, concentrating on the lesser known areas of the Mekong River.
All Leisure Holidays currently operates a range of firms, focusing on different regions, including Discover Egypt, Voyages of Discovery, Swan Hellenic and Hebridean Island Cruise – this will be its first venture into the emerging Mekong market.
“We wanted to offer a different cruise experience to the UK market and the Upper Mekong River in Laos and northern Thailand is not heavily featured by operators,” explained All Leisure Holidays director Philip Breckner. “We saw this as a great opportunity for an established operator like ourselves to offer the trade something new, exciting and very sellable – as this region is fast becoming a very popular part of the world for long-haul adventure travellers.”
The firm will be using specially adapted ships for the voyages – which will need to cope with the notoriously wild waters of the Mekong – from Lao-German joint venture, Mekong River Cruises.
“The cruises are voyages of discovery in this little known part of the Mekong River in Laos and are combined with pre and post visits to some of the more well-known places in SE Asia such as Siem Reap in Cambodia for the chance to visit the incredible temples of Angkor Wat and the UNESCO World Heritage Listed Laung Prabang in Laos. Travellers can also add on Hanoi and a cruise in Halong Bay in Vietnam to their itinerary,” he added.
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